Keyword Research for SEO


What is Keyword Research ?
Keyword research refers to the process of discovery and analysis a marketer undergoes when seeking to understand how their target market searches. Typically it will seek to understand searcher behavior throughout the buying cycle - from very broad exploratory terms to highly targeted commercial terms.

 Keyword – words typed into a search box
Keyword research is one of the most important, valuable, and high return activities in the search marketing field.


  • Process of finding the best suitable keywords for a business to optimize the site.
  • Keywords can make or break the site.
  • It's not always about getting visitors to your site, but about getting the right kind of visitors.
  • We can predict the user demands and what they exactly watch.

The customer journey

 It’s worth thinking about the different approaches potential customers take when searching.

  • Research keywords tend to contain one or two words
  • Consideration keywords tend to contain two or three words
  • Purchase keywords tend to be long tail – having three or more words
  • Loyalty keywords are brand based. These tend to be shorter

   You can increase your return on investment (ROI) by attracting searchers in the consideration and purchase stages of their journey.


The Purchase Journey’s Keywords

 Types of Keywords 
Information Queries 

 Queries that cover a broad topic.
 Ex : web design or SEO

Sometimes informational queries can be generic or specific

– Generic : we cannot predict the exact purpose

– Specific : we can predict exact purpose


Navigation Queries

 Queries that seek a information about specific brand or website only
– Ex:
 • Facebook login, Youtube, Twitter
 • Apple Support Page

Generally these keywords can be easily targeted and ranked for specific sites.

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