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Why SEO is Important for Business ?

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SEO is important for businesses because it helps to increase their visibility in search engine results pages (SERPs), which can lead to more traffic, more leads, and ultimately more sales. Here are some reasons why SEO is important for businesses: Increased visibility: By optimizing your website for search engines, you increase the likelihood that your website will appear at the top of search results for relevant keywords. This increased visibility can lead to more clicks and more traffic to your website. Higher ROI: SEO is a cost-effective marketing strategy that can provide a high return on investment (ROI). By targeting specific keywords and phrases, you can attract highly qualified traffic to your website that is more likely to convert into leads or customers. Improved user experience: SEO can help to improve the user experience on your website by making it more user-friendly and easier to navigate. This can lead to increased engagement, longer time on site, and ultimately more...
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Keyword Research for SEO

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What is Keyword Research ? Keyword research refers to the process of discovery and analysis a marketer undergoes when seeking to understand how their target market searches. Typically it will seek to understand searcher behavior throughout the buying cycle - from very broad exploratory terms to highly targeted commercial terms. Keyword – words typed into a search box Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Process of finding the best suitable keywords for a business to optimize the site. Keywords can make or break the site. It's not always about getting visitors to your site, but about getting the right kind of visitors. We can predict the user demands and what they exactly watch. The customer journey It’s worth thinking about the different approaches potential customers take when searching. Research keywords tend to contain one or two words Consideration keywords tend to contai...
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Fix Submitted URL marked ‘noindex’ in Google Search Console Tool 2018

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Hey guys, Today I am Writing and cover very interesting. So, If you are a blogger or an owner of any website then in recent time you have heard of this issue Submitted URL marked ‘noindex’ error in webmaster. After launching Beta version, Google is informed every webmaster about Index coverage issue detected via email. On my website, unfortunately, there are 455 pages that could not be indexed. It means that these pages will not show in Google search result. Which can make a loss of traffic to my website. So you will have two questions in your mind:why are these pages not indexed? and how can we resolve submitted URL marked ‘noindex’ issue?  So let’s start article……. How to fix New Index Coverage Issue Detected in Google search console tool First, log in to your Webmaster tool. Then click on the status >> Index coverage >> Submitted URL marked ‘noindex‘. Here Google will provide 4 ways (Test Robots.txt Blocking, Fetch as Google, View as Search Res...
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5 Branding Mistakes You Are Making In Your Photography Business

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A photography business is a brand that has a unique name, image, logo, and design representing the kind of services it will provide to their clients.Branding is the need of the hour as it is the only way to make sure that, you stay in the market and give stiff competition to your peers.Also, it’s important to realize that branding is not just logo and design; it’s about connecting with the client. There are so many photographers to choose from, and if you think they will choose you just for your photos, then you are wrong. Style and quality are important but so is a brand, people love to associate with something that they can trust and has some kind of hold on the market. Branding and pricing are the last deciding factor when it comes to two photographers both having a great style of work and the quality. But unfortunately, branding is not done right by many businesses; there are many factors that goes into having a well-established brand. Let’s see what they are. Here...
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Types of Sitemaps for SEO and When to Use Them

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If you are Create sitemaps to direct crawlers through your very large site or your smaller that is bound for development, you have to know which sorts of sitemaps will work best for you and your business. The sort of Content, freshness of Content, great depth of your pages and site segments determine which Kinds of sitemaps and what variety of structure will prove best. 1. HTML Sitemaps HTML sitemaps are Used for your human visitors. It is a map, that contains information about website resources & their location.This is primarily for users to assist them to find their desired item on website or to explore a website easily. HTML sitemaps can be viewed in any browser & crawled by all search engines.Memorialize that your HTML sitemap should contain at most a few hundred links, organize it carefully so your users get what they need from it. If a search engine were to crawl your HTML sitemap, they should be able to get to every page. 2. XML Sitemaps The XML site...
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Sitemaps and its Effects on SEO

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1. What is a Sitemap? In simple terms, a Sitemap is an XML file that is full of your individual webpage’s URLs. It’s like an archive of every webpage in your website. This file should be easily discoverable in your site in order for search engine crawlers to stumble upon it. 2. What is a Sitemap for? google Sitemap spiderA Sitemap is usually used for the purpose of letting the search engine crawlers follow the links to all your individual webpages so that it won’t miss out on anything. Sometimes we leave out URLs or hide them from all visible pages because we don’t exactly want some of the users to go there. As a result, some of these URLs are uncrawlable to search engine spiders. We can still leave those URLs hidden from some users without having to lose out on those pages not being crawled by search engine spiders through including them in an XML Sitemap. 3. How does your Sitemap affect your SEO? Search engines should see all the pages that you want them to...
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Google Tag Manager & Benefits of Google Tag Manager

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1. What is google tag manager? Google Tag Manager is a free tool that makes it easy for marketers to deploy or update website tags like site analytics, remarketing, conversion tracking or custom third-party tags without needing to hard code or edit the website code. 2. How does google tag manager work? The working of Google Tag Manager is defined by Google as “ When you place the Google Tag Manager Code on your website or mobile app, the code connects your app to the Google Tag Manager Servers. You then use a web-based user interface to install tracking codes on your site or mobile app such as Google Analytics Tag” 3. How to Use Google Tag Manager? Go to  tagmanager.google.com to create a Google Tag Manager Account or access an existing account •Create a container for your website in your Tag Manager Account. •Copy the one-time tag manager code snippet and paste it into every page of your website. •Deploy or update tags on your website or mobile app without editing...
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